1.   Purpose of the Job

To lead and coordinate the implementation of BSN’s digital transformation strategy by developing an integrated, mobile-first and multilingual digital ecosystem that expands Scripture engagement, strengthens BSN’s online presence, improves e-commerce, digital fundraising and grows the online community, and extends access to Scripture for people with limited or unreliable internet connectivity.

2.   Nature and Scope of the Position

The role provides strategic and operational leadership for BSN’s digital services. The position coordinates digital content and audience growth, website and e-commerce improvements, digital giving, Customer Relationship Management (CRM) and analytics, and assessment of low-connectivity Scripture access solutions. The role is distinct from day-to-day IT operations and works closely with the IT function on platform integration, security, infrastructure and technical delivery.

 

3.   Key Duties and Responsibilities

      Strategy and Governance

• Develop annual and quarterly implementation plans, budgets, milestones and performance indicators aligned with the approved BSN Digital Strategy.
• Coordinate delivery across departments and participate in the BSN Digital Committee or equivalent governance structure.
• Maintain a digital project register, monitor risks and dependencies, and provide monthly operational updates and quarterly performance reports to Management.
  
  Digital marketing, content and audience growth
• Coordinate platform-specific digital marketing and content plans across BSN’s website, social media, email and WhatsApp channels.
• Work with Publishing, Program, Translation, Marketing and content owners to distribute Bible-based content in relevant formats and languages, including text, audio, video and sign-language resources where available.
• Use audience segmentation, analytics and campaign results to improve digital reach, social media engagement, Bible downloads and online community growth.
• Coordinate appropriate use of the Google Ad Grant and other approved digital promotion channels.
  
   Website, e-commerce and online sales
• Lead the business coordination of website and online-store enhancement, product catalogue expansion, user-experience improvements and online sales campaigns.
• Coordinate implementation of WhatsApp chat commerce, secure payment gateway integration and improvements to order and customer communication processes.
• Monitor online sales performance and recommend improvements based on verified sales data and customer feedback.
  
  Digital fundraising and relationship management
• Coordinate the development and launch of the digital donation platform, including one-time and recurring giving options.
• Work with Fundraising/Donor Relations to establish fundraising baselines, agree approved targets, develop donor campaigns and monitor donation performance.
• Support implementation and effective use of CRM (Salesforce) and membership systems for donors, buyers, members, church partners and volunteers, including appropriate audience segmentation and follow-up.
  
  Scripture access and digital products
• Coordinate feasibility assessments for low-connectivity Scripture access options, including USSD, SMS, mobile applications and Progressive Web Applications (PWA).
• Engage relevant telecommunications providers, technology vendors, Bible Societies and strategic partners for technical advice, knowledge exchange and potential collaboration.
• Prepare costed business cases outlining options, expected benefits, risks, implementation requirements and timelines for Management consideration.
• Support the digital distribution of multilingual Scripture resources through relevant platforms and partnerships, including API. Bible, Digital Bible Library and other approved services where applicable.              
  
  Data, reporting and continuous improvement
• Establish and maintain a digital KPI dashboard covering reach, engagement, downloads, membership, e-commerce, donations and other approved ministry-impact measures.
• Review performance monthly and quarterly, identify variances, recommend corrective actions and document lessons learned.
• Use evidence and user feedback to improve digital journeys from awareness and engagement to Scripture use, partnership, purchase and giving. 
  
  Security, privacy and change adoption
• Work with IT and relevant functions to ensure digital projects incorporate appropriate access controls, authentication, backup, security testing and incident-response arrangements.
• Coordinate with relevant officers to support compliance with the Nigeria Data Protection Act 2023, including privacy notices, consent and preference management, and appropriate data retention.
• Promote adoption of digital tools through staff guidance, user support, documented processes and capacity-building activities.
• Ensure AI-enabled tools, where proposed, are used only for approved purposes and under agreed governance.