Job Summary

• The content creator will be responsible for developing high-quality, engaging content that promotes our Bible products, programmes, projects, and guest houses and enhances our brand presence across digital platforms.
• This role focuses on creating compelling narratives and visual content that resonate with our target audience.

Key Responsibilities
Content Development:

• Create engaging write-ups, short videos, and graphics that highlight the unique features of our Bible brands.
• Develop blog posts, articles, and social media content that reflect the organisation’s mission and values.
• Develop a content marketing strategy that showcases the unique value proposition of the Bible Distribution, Fundraising, Programmes and guest house.

Collaboration:

• Work with the digital specialist to align content strategies with overall digital marketing goals.
• Maintain a content calendar to ensure timely and consistent content delivery.
• Engage with HRMD to design job advertisements and enhance the careers section of the website.
• Work with influencers in collaboration with CPRD to amplify the BSN brand and track the effectiveness of influencer marketing campaigns.

Brand Awareness:

• Increase brand mentions and user-generated content through strategic campaigns and engagement initiatives.
• Collaborate with the church and public relations department to create content that supports fundraising and membership registration objectives.

Social Media Engagement:

• Actively participate in conversations with followers and respond to comments and inquiries to foster community engagement.
• Monitor social media trends and develop content that aligns with current topics of interest among our audience.
• Execute a social media content calendar to ensure consistent posting and engagement.

Performance Tracking:

• Analyse the performance of content across platforms, tracking engagement metrics and reporting on insights to inform future content strategies.
• Conduct research to identify trending topics and incorporate them into content planning.

Event Coverage:

• Attend programs and events to gather content, including photos, testimonials, and video clips for promotional use.
• Create pre-, during-, and post-event content to maintain engagement and interest.
• Extract video clips from recordings for use in social media reels.